Press kit

Describe any business. WPMaven creates it, runs it and grows it.

Most business ideas never become businesses, because one idea needs a whole company behind it. WPMaven is that company, for anyone: describe a business in one sentence, and it is created in a few minutes, then run on autopilot every week to grow it. The owner keeps the final say.

01What it is

The AI business creator

From one sentence to a business that runs every week.

02Who it is for

Anyone with an idea

No team, no code and no design skills needed.

03Price

Free to start

$1 for the first week, one time only. Then from $39 a month.

04Made in

Luxembourg

By YOTAKO S.A., the team behind Figma to WordPress.

The big idea

Every business starts as a sentence.

If you can describe a business, you can run one.

Most business ideas never become businesses. The idea is rarely the problem. The problem is everything a business needs behind it: a brand, a website, a store, products and prices, words, posts, videos, and someone to keep it all moving every week. That is the work of a whole company, and most people will never be able to hire one.

WPMaven is that company, for anyone. Describe a business in one sentence, and WPMaven creates it in a few minutes: the brand, the website and store, the first products or services with their prices, and the posts that announce it. Then it runs it on autopilot. Every week it sets a goal, plans the work to reach it, writes, publishes, makes videos, adds pages, and reports on WhatsApp every Monday. The owner keeps the final say: nothing goes out without a yes, and every sale goes straight to the owner's own payment account.

One person can run several businesses this way, because the work no longer grows with their hours. That changes who gets to be a founder.

How it works

From one sentence to a running business.

1

Describe it

One sentence about any business, even one that does not exist yet.

2

WPMaven creates it

In a few minutes: the brand, the website and store, products or services with prices, and the launch posts. Watching it being built is free.

3

It runs every week

A goal and a plan, posts, videos and new pages, and a Monday report on WhatsApp. The owner approves with one tap, and the sales are theirs.

Where it is going

Today the web. Next, any business.

Today

WPMaven creates and runs any business that lives on the web: shops, bookings, courses, memberships, listings and donations, on WordPress, the open-source software behind more than 40% of the web.

Next

The same AI will build apps and custom software for businesses that need more than a website.

Descriptions

Ready to quote

One line

WPMaven is the AI business creator. Describe any business in one sentence, and WPMaven creates it, then runs it on autopilot every week to grow it, while the owner keeps the final say.

One paragraph

WPMaven turns a sentence into a running business. Describe any business, even one that does not exist yet, and WPMaven creates it in a few minutes: the brand, the website and store, the products or services with their prices, and the launch posts. Then it runs it on autopilot, every week: a goal and a plan to reach it, posts, videos, new pages, and a report every Monday on WhatsApp. The owner approves what goes out with one tap, and every sale goes straight to the owner's own payment account. Watching a business being created is free; the first week live costs $1, one time only, and plans start at $39 a month.

The full story

Most business ideas never become businesses. The idea is rarely the problem. The problem is everything a business needs behind it: a brand, a website, a store, products and prices, words, posts, videos, and someone to keep it all moving every week. That is the work of a whole company, and most people will never be able to hire one.

WPMaven is that company, for anyone. Describe a business in one sentence, and WPMaven creates it in a few minutes: the brand, the website and store, the first products or services with their prices, and the posts that announce it. Then it runs it on autopilot. Every week it sets a goal, plans the work to reach it, writes, publishes, makes videos, adds pages, and reports on WhatsApp every Monday. The owner keeps the final say: nothing goes out without a yes, and every sale goes straight to the owner's own payment account.

Today WPMaven creates and runs any business that lives on the web: shops, bookings, courses, memberships, listings and donations. Next, it will build apps and custom software for businesses that need more than a website. One person can run several businesses this way, because the work no longer grows with their hours.

Every business WPMaven creates is built on WordPress, the open-source software behind more than 40% of the web, so it stays portable. WPMaven is made in Luxembourg by YOTAKO S.A., the team behind Figma to WordPress, used by more than 100,000 Figma users.

Downloads

Logos, examples and the launch film

Every logo version and the rules for using them are on the logos and brand rules page. The name is always written WPMaven, as one word.

Logos

Main logo

For white and light backgrounds

Logo for dark backgrounds

The same logo with a light name

App icon

Square, 1024 x 1024

Every logo

All versions in SVG and PNG, with the rules

Example businesses

Businesses built by WPMaven to show what it makes. They are examples, not customers, and the pictures in them were made with AI. Browse them all on the examples page.

La Colline qui Crochète

Crocheted blankets made to order in Lyon

Kinetic Room

Sports rehabilitation, with bookings

Earth & Fire

A ceramics studio selling online from Lisbon

House Call Cycles

Bicycle repair at your door in Dublin

Launch film

The people in the film were made with AI, and the film carries an "Includes AI" mark. For product screenshots or a live demo, write to press@wpmaven.ai.

Launch film

MP4, 1920 x 1080, 46 seconds, with sound

Launch film, vertical

MP4, 720 x 1280, for stories and reels

Social card

1200 x 630, shown when wpmaven.ai is shared

Company

YOTAKO S.A.

4 rue Samuel Beckett, Belvaux, Luxembourg. Building AI that turns ideas into working software since 2016.

Figma to WordPress has been used by more than 100,000 Figma users and is the most used WordPress plugin in the Figma Community. Public support: the Luxembourg Ministry of the Economy, Luxinnovation, Fit 4 Start and Technoport.

  1. 2016 Part of the first Fit 4 Start cohort
  2. 2018 Adobe partner, and one of Paperjam's 50 start-ups to follow
  3. 2021 A €1M seed round with LBAN and BeAngels, and the INNOVACEF award
  4. 2023 Figma to WordPress: featured in WordPress Weekly, backed by the Adobe Fund for Design, #5 of the day on Product Hunt
  5. 2026 WPMaven, the AI business creator
Founder and CEO

Alfonso García Frey

An engineer and researcher who spent his PhD and his postdoc on one question: how to generate working user interfaces from models. Yotako is that research turned into a product that more than 100,000 Figma users have run. WPMaven takes it from the site to the whole business.

Entrepreneur of the Year, second nationalPhDACM finalsTwo engineering diplomasApplied mathematicsBest Paper, IEEE CSCWD
Publications on Google Scholar

For an interview, a photo or a live demo, write to press@wpmaven.ai.

Entrepreneurship
Second national Entrepreneur of the Year (CYEL, JCI Luxembourg, 2017), INNOVACEF scientific entrepreneurship award (2021), EBN Congress award and EBN CEO of the month (2018), and a Tomorrow Street award (2017) recognizing his mentoring of the team that won its contest with Vodafone
Master's degree and PhD
Both in France. PhD in computer science from the University of Grenoble, 2013, at the Grenoble Informatics Laboratory. Thesis: Quality of Human-Computer Interaction: Self-Explanatory User Interfaces by Model-Driven Engineering
Research record
266 citations and an h-index of 9. Papers at ACM EICS, IFIP INTERACT and IEEE CSCWD, and the Best Paper Award at IEEE CSCWD 2016
Postdoctoral researcher
Luxembourg Institute of Science and Technology (LIST)
Competitive programming
Qualified for the finals of the worldwide ACM programming contest
Engineering degree
A full engineering degree in computer science at the Universidad Politécnica de Madrid
Applied mathematics, double degree
At the École nationale supérieure d'informatique et de mathématiques appliquées (ENSIMAG), Grenoble INP, the French school of computer science and applied mathematics: two engineering diplomas, one from Madrid and one from Grenoble
Languages
Speaks five languages (and is learning one more)
Team
WPMaven is built inside YOTAKO S.A. in Luxembourg, led by its founder. We hire remote, keep the team small, and give real ownership.
Brand basics

Three colors from the logo

Ink for the team, violet for the Co-CEO, orange for the piece of work handed up to the owner. The full rules, with every logo file, are on the logos and brand rules page.

Ink#15121F
Violet#6A4BFF
Orange#FF6A3D
Paper#F4F3F8
Violet on dark#8C74FF
Orange on dark#FF7A50
Questions

What journalists ask us

What is WPMaven?

The AI business creator. Describe any business in one sentence, and WPMaven creates it, then runs it on autopilot every week to grow it. The owner keeps the final say.

Is it a website builder?

No. A website builder gives you pages to fill. WPMaven gives you a business that is already running: the brand, the store, the products, the marketing, and the weekly work of growing it. The website is one part of it.

What can it create today?

Any business that lives on the web: shops, bookings, courses, memberships, listings and donations. Apps and custom software for businesses that need more than a website come next.

Who is it for?

Anyone with an idea for a business and no team to build it, and agencies that run businesses for their clients.

Who decides what goes out?

The owner. Every post, page and change waits for a yes, given with one tap on WhatsApp or in the dashboard.

Where does the money go?

Straight to the owner's own payment account. WPMaven never takes a cut of sales.

What does it cost?

Watching a business being created is free, with no card. The first week live costs $1, one time only. Then Launch $39 a month, Operator $69, Scale $129, and White label $369 for agencies running up to eight client businesses.

Who created WPMaven?

YOTAKO S.A., in Luxembourg, the team behind Figma to WordPress.

Is WPMaven secure?

Data is encrypted in transit and at rest, connected-account credentials are stored encrypted and used least-privilege, and publishing actions require the owner's approval.

What happens if a customer leaves?

Their content goes with them. Every site is open-source WordPress, so the content is portable and theirs to export. Subscriptions can be canceled at any time, and a site we host stays live for 14 days after canceling, as a read-only copy with checkout off, then comes down.

Press contact

Writing about WPMaven?

We answer quickly, and we can arrange an interview with the founder or a live demo of a business being created and run.