Investor relations

Ten years of turning designs into working software. Now we build and run the whole business.

WPMaven is built by Yotako, the Luxembourg team behind Figma to WordPress: a founder with a PhD and a postdoc in generating user interfaces from models, an Adobe partner since 2018, and design-to-code AI that more than 100,000 Figma users have run.

Talk to the founder See the track record
100,000+
Figma users have used our Figma to WordPress plugin
71,000+
professionals registered on figma-to-wordpress.com
100+
countries our customers come from
2016
shipping design-to-code AI since, from Luxembourg

As of October 2026: 103k users and 2.1k likes on the plugin's Figma Community page, the most used of the WordPress plugins listed there. Registered accounts on figma-to-wordpress.com, not paying users.

Why this team

We execute, we know the domain, and we engineer it ourselves

01

Execution

We have shipped every year since 2016.

  • Design-to-code for the web, iOS and Android (2018)
  • An Adobe XD plugin (2018), then WordPress for Adobe XD on Adobe Exchange (2022)
  • Figma to WordPress (2023), now run by 100,000+ Figma users
  • WPMaven, launching October 2026
02

Domain knowledge

Ten years between a design and a live WordPress site.

  • 71,000+ professionals registered on figma-to-wordpress.com
  • An Adobe partner since 2018, backed by the Adobe Fund for Design in 2023
  • The most used WordPress plugin in the Figma Community
03

Engineering

Research-grade, and built in-house.

  • A founder with a PhD and a postdoc in generating user interfaces from models
  • 266 citations, and the Best Paper Award at IEEE CSCWD 2016
  • The engine that designs, builds and runs each business is our own

Track record

Every year, a step higher

From the first Fit 4 Start cohort in 2016 to WPMaven in 2026: what we shipped, raised and won, year by year.

    • Founded in Luxembourg
    • First Fit 4 Start cohort
    • IEEE CSCWD Best Paper
    2016
    • JCI: 2nd Entrepreneur of the Year
    • Tomorrow Street mentor award
    • Code from PSD and wireframes
    2017
    • Native iOS and Android apps
    • BootstrapLabs, Silicon Valley
    • EBN Congress award
    • Adobe XD partnership
    • Launched on AppSumo
    • Paperjam: 50 start-ups to follow
    2018
    • Adobe XD Plugins Panel
    • Invited talk, CAM Forum
    2019
    • CES, Luxembourg Pavilion
    • Sponsored at Step Conference
    • Speaker, Comunidad de Madrid
    2020
    • €1M seed: LBAN and BeAngels
    • INNOVACEF award
    2021
    • WordPress for Adobe XD
    • Featured at Adobe MAX
    • Adobe Partner Days
    2022
    • Figma to WordPress launches
    • Designs to Gutenberg blocks
    • Featured in WordPress Weekly
    • Adobe Fund for Design
    • #5 of the day, Product Hunt
    2023
    • Generative AI in Figma, with Musho
    • Any website to WordPress with AI
    • WordCamp Europe
    2024
    • Program for hosting companies
    • New AI engine for Figma to WordPress
    • Plugin auto-updates
    2025
    • Major Figma plugin update
    • Faithful Figma text and effects
    • WPMaven launches
    2026

Scroll sideways to see every year →

Dated in our own announcements on blog.yotako.io and in coverage by Silicon Luxembourg.

Recognition

Recognized by juries in research, entrepreneurship and innovation

The founder with the first Fit 4 Start cohort in Luxembourg
2016Fit 4 StartSelected for, and graduated from, the first edition of Luxembourg's startup accelerator
IEEE CSCWD 2016 Best Paper Award certificate
2016Best Paper Award, IEEE CSCWDFor the founder's research on collaborative modelling, with Jean-Sébastien Sottet
CYEL Award 2017 trophy
2017CYEL Award, JCI LuxembourgSecond national Entrepreneur of the Year
The team the founder mentored, holding its Tomorrow Street prize check from the contest with Vodafone, 2017
2017Tomorrow Street, with VodafoneMentored the team that won Tomorrow Street's contest with Vodafone (the check is their prize); the award recognized his mentoring
Yotako awarded on stage at the EBN Congress
2018EBN CongressAwarded by the international jury, and EBN CEO of the month
Luxembourg Trade and Invest
2018BootstrapLabs, Silicon ValleyOne of five Luxembourg AI startups selected for the program
Paperjam cover, 50 start-ups to follow, November 2018
2018PaperjamNamed among 50 start-ups to follow
INNOVACEF scientific entrepreneurship award certificate
2021INNOVACEF awardScientific entrepreneurship, Technology and Social Sciences category
Adobe Fund for DesignFinancial support from Adobe for our design-to-code work
2023Backed by AdobePartner since 2018: Adobe XD plugin, Adobe MAX, Adobe Exchange

Founder and CEO

Alfonso García Frey

An engineer and researcher who spent his PhD and his postdoc on one question: how to generate working user interfaces from models. Yotako is that research turned into a product that more than 100,000 Figma users have run. WPMaven takes it from the site to the whole business.

Entrepreneur of the Year, second nationalPhDACM finalsTwo engineering diplomasApplied mathematicsBest Paper, IEEE CSCWD
Publications on Google Scholar
Entrepreneurship
Second national Entrepreneur of the Year (CYEL, JCI Luxembourg, 2017), INNOVACEF scientific entrepreneurship award (2021), EBN Congress award and EBN CEO of the month (2018), and a Tomorrow Street award (2017) recognizing his mentoring of the team that won its contest with Vodafone
Master's degree and PhD
Both in France. PhD in computer science from the University of Grenoble, 2013, at the Grenoble Informatics Laboratory. Thesis: Quality of Human-Computer Interaction: Self-Explanatory User Interfaces by Model-Driven Engineering
Research record
266 citations and an h-index of 9. Papers at ACM EICS, IFIP INTERACT and IEEE CSCWD, and the Best Paper Award at IEEE CSCWD 2016
Postdoctoral researcher
Luxembourg Institute of Science and Technology (LIST)
Competitive programming
Qualified for the finals of the worldwide ACM programming contest
Engineering degree
A full engineering degree in computer science at the Universidad Politécnica de Madrid
Applied mathematics, double degree
At the École nationale supérieure d'informatique et de mathématiques appliquées (ENSIMAG), Grenoble INP, the French school of computer science and applied mathematics: two engineering diplomas, one from Madrid and one from Grenoble
Languages
Speaks five languages (and is learning one more)
Team
WPMaven is built inside YOTAKO S.A. in Luxembourg, led by its founder. We hire remote, keep the team small, and give real ownership.

What we are building

Businesses that get built and get run, for the people who never had the time

Our thesis

Most people who want to start something never get past the admin. The products, the store, the words, the posts and the follow-up need a team that one person starting out cannot afford, so the idea stays an idea. WPMaven builds and runs the business for them: describe any business, including one that does not exist yet, and a team of AI operators builds it, launches it, and runs it every week. The owner approves what goes out. Agencies run portfolios of those businesses under their own brand.

The opportunity

The customer is not shopping for software. They are trying to have a business that exists and keeps moving without them doing the work.

  • The buyer is the person with the idea, not a technical user evaluating tools
  • The alternative is hiring people the business cannot afford, or doing nothing
  • Agencies face the same wall from the other side: more clients than they can staff
  • What we sell is ongoing work, so it is bought the way a service is bought, not the way a tool is

A team of AI operators

Named operators, with a Co-CEO that plans the week and brings the work to the owner.

The business, not a website

Sellable products, a working store, and marketing that actually goes out.

A weekly cadence

Plan, produce, publish, report, every week, rather than at launch only.

An approval gate

Nothing is published until the owner says yes, answerable from WhatsApp.

Standard WordPress underneath

The open-source software that runs over 40% of the web, not a proprietary builder.

Metered in actions

One finished thing is one action, and a post counts once however many networks it reaches.

Business model

A subscription, with a paid trial instead of a free-forever tier

Preview

Free

Build and preview a business, with no card.

First week

$1 one time only

The business goes live and the team makes up to 5 finished things the owner approves: a real week of work as the first purchase.

Owners

$39 to $129 a month

Launch $39, Operator $69, Scale $129, each with 2 months free on annual.

Agencies

$369 a month

White label for up to eight client businesses, then $25 for each client site beyond that.

Packs add extra actions on top of a plan for the months that run long.

Why it defends itself

What a copy of the interface does not copy

The operator team

The unit of value is a team doing the work, not a chat box that answers questions. Copying the interface does not copy the week of output.

The weekly cadence

A business that has been running for months carries its own history, voice, catalog and audience. That accumulates in place and does not transfer.

Open standards

Every business runs on standard WordPress, the most used website software there is, so the work sits on a foundation customers already trust.

What people say about the plugin

Reviews of Figma to WordPress, in their own words

I tried few plugins today and none came close to the result generated by this plugin. Felt like I have wasted so many hours doing this manually till now.

Harish Chouhan, Figma Community, August 2024

I've tried numerous plugins that claim to achieve the same results, but none come close to the efficiency and effectiveness of YOTAKO in converting a design from Figma to WordPress.

cerineu ginga, Figma Community, August 2024

I used this plugin to convert a Figma file from a designer to a WP theme. It worked very well and saved about 98% of the developer time needed to build this theme.

shaneorangecollarmedia.com, WordPress.org, August 2025

This product is so underrated, I've tried almost every plugin to convert a figma design to HTML or Wordpress, none of them comes close to the accuracy Yotako has, very well done!

khalilsarabey, WordPress.org, May 2025

Excellent plugin for generating WordPress themes from Figma.

Anton Ranasinghe, Figma Community, July 2025

Everything is great. Live support, tool. It is much better than the competition

Uros Kojovic, Figma Community, June 2024

Partners and backers

Who has backed the work

Adobe
A partner since 2018: our Adobe XD plugin, WordPress for Adobe XD on Adobe Exchange (2022) and the Adobe Fund for Design (2023).
Investors
LBAN, the Luxembourg Business Angel Network, and BeAngels, in a €1M seed round (2021).
Public support
The Luxembourg Ministry of the Economy, Luxinnovation, Fit 4 Start and Technoport.
Also
AppSumo (2018), GrowValley (2020) and Musho AI (2024).

Partner with us

We are talking to investors who understand that the product is the business, not the website.

Get in touch
Legal entity
YOTAKO S.A.
Headquarters
4 rue Samuel Beckett, Belvaux, Luxembourg
Contact
investors@wpmaven.ai

This page is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Any such offer or solicitation will be made only by means of a confidential private placement memorandum and in accordance with applicable securities laws.