What shipped

Changelog

What actually shipped, and when

Launch pricing: a post counts once, and videos of any kind

Latest
September 2026

New

  • Three plans for owners: Launch $39, Operator $69 and Scale $129 a month, each 2 months free on annual
  • Every step up doubles the actions, the pages or articles and the videos for less than double the price
  • Included videos of any kind: 1 a month on Launch, 2 on Operator, 4 on Scale, with the price of a dearer kind shown before anything is made
  • White label at $369 a month for up to eight client businesses, and $25 for each client site after that
  • The $1 first week: your business live and up to 5 finished things you approve

Improved

  • A post counts once, however many networks it goes to
  • Each plan says how many of its actions can be pages or articles, and every action pack adds room for 1 more
  • Posts to X go out without a link; your site link goes in your X bio

New pricing and the $1 first week

August 2026

Replaced by launch pricing in September 2026: a post now counts once, however many networks it goes to.

New

  • Three plans for owners: Launch $19, Operator $49 and Scale $99 a month
  • Agency at $249 a month for up to ten client businesses
  • $1 for the first week with the whole team running at the Operator level
  • Building and previewing a business stays free, with no card
  • Packs: extra actions on top of a plan for the months that run long

Improved

  • Metering says what you are paying for: one publication on one channel is one action
  • Checkout rebuilt around the new plans

The operator team, and publishing to your channels

August 2026

New

  • A team of named AI operators, with a Co-CEO that runs the week and brings you what is ready
  • Native publishing to social channels, connected with least-privilege access to your accounts
  • Nothing goes out without your approval

Professional email forwarding

August 2026

New

  • Email addresses on your own domain, forwarded to the inbox you already use
  • 1 address on Launch, 3 on Operator, 10 on Scale

A real business from a description

July 2026

New

  • Describe a business and the team builds it, with real products you could actually sell
  • A working store you can click through before you pay anything

Approvals in WhatsApp

July 2026

New

  • Work that is ready to go out reaches you in WhatsApp, and you answer in the chat