About WPMaven

If you can describe a business, you can run one.

Most businesses never start because of the admin: the products, the store, the words, the posts and the numbers. WPMaven does that work. Describe any business, even one that does not exist yet, and WPMaven creates it, runs it and grows it every week. You keep the final say.

01What it is

The AI business creator

From one sentence to a business that runs every week.

02Who it is for

Anyone with an idea

No team, no code and no design skills needed.

03Who decides

You, always

Nothing goes out until you say yes, and every sale goes straight to your own payment account.

04Made in

Luxembourg

By YOTAKO S.A., the team behind Figma to WordPress.

Our mission

So the idea does not stay an idea.

We give that person the team.

WPMaven exists for one reason: the person with the idea is almost never the person with time for the products, the store, the words, the posts and the numbers. One person starting alone cannot hire a marketer, a copywriter, a designer, a shop manager and someone to keep it all moving every week. So the idea stays an idea.

Describe any business, including one that does not exist yet. WPMaven creates it, launches it and runs it every week to grow it, and you approve what goes out. One person can run several businesses this way, because the work no longer grows with their hours.

Our story

Not another page. The business itself.

1

A question we kept hearing

From people who already knew what they wanted to sell: who is actually going to do all of this? Not the website on its own. The products, the store, the posts, the emails, the follow-up, week after week.

2

A page was never the answer

A page is one artifact. What people need is the business itself: real sellable products, a working store, marketing that goes out on a schedule, and numbers they can look at on Monday.

3

So we built the team

AI that does that work as a team, with a Co-CEO running the week, and the owner in the seat that matters. Nothing goes out until you say yes.

Our values

What we stand for

01

Your business, not just a website

A website is one piece. We judge ourselves on whether your business runs: products live, store working, marketing going out, numbers you can read.

02

Security

Your business and its data are sacred. Everything is encrypted in transit and at rest, and your content is portable: it is standard WordPress, yours to export or move.

03

Any idea counts

You do not need a business already. Describe one that does not exist yet and WPMaven builds it from the idea.

04

Transparency

We publish what is real. No invented numbers, no borrowed logos, no certifications we do not hold.

05

No lock-in

Every site WPMaven builds is standard WordPress, the open-source software behind more than 40% of the web.

06

Every week

Plan, produce, publish, report. WPMaven works on a weekly rhythm, not only on launch day.

Built by YOTAKO

Same company, same people, one product.

WPMaven is built and run by YOTAKO S.A., 4 rue Samuel Beckett, Belvaux, Luxembourg, the team behind Figma to WordPress.

Track record

Every year, a step higher

From the first Fit 4 Start cohort in 2016 to WPMaven in 2026: what we shipped, raised and won, year by year.

    • Founded in Luxembourg
    • First Fit 4 Start cohort
    • IEEE CSCWD Best Paper
    2016
    • JCI: 2nd Entrepreneur of the Year
    • Tomorrow Street mentor award
    • Code from PSD and wireframes
    2017
    • Native iOS and Android apps
    • BootstrapLabs, Silicon Valley
    • EBN Congress award
    • Adobe XD partnership
    • Launched on AppSumo
    • Paperjam: 50 start-ups to follow
    2018
    • Adobe XD Plugins Panel
    • Invited talk, CAM Forum
    2019
    • CES, Luxembourg Pavilion
    • Sponsored at Step Conference
    • Speaker, Comunidad de Madrid
    2020
    • €1M seed: LBAN and BeAngels
    • INNOVACEF award
    2021
    • WordPress for Adobe XD
    • Featured at Adobe MAX
    • Adobe Partner Days
    2022
    • Figma to WordPress launches
    • Designs to Gutenberg blocks
    • Featured in WordPress Weekly
    • Adobe Fund for Design
    • #5 of the day, Product Hunt
    2023
    • Generative AI in Figma, with Musho
    • Any website to WordPress with AI
    • WordCamp Europe
    2024
    • Program for hosting companies
    • New AI engine for Figma to WordPress
    • Plugin auto-updates
    2025
    • Major Figma plugin update
    • Faithful Figma text and effects
    • WPMaven launches
    2026

Scroll sideways to see every year →

Dated in our own announcements on blog.yotako.io and in coverage by Silicon Luxembourg.

Recognition

Recognized by juries in research, entrepreneurship and innovation

The founder with the first Fit 4 Start cohort in Luxembourg
2016Fit 4 StartSelected for, and graduated from, the first edition of Luxembourg's startup accelerator
IEEE CSCWD 2016 Best Paper Award certificate
2016Best Paper Award, IEEE CSCWDFor the founder's research on collaborative modelling, with Jean-Sébastien Sottet
CYEL Award 2017 trophy
2017CYEL Award, JCI LuxembourgSecond national Entrepreneur of the Year
The team the founder mentored, holding its Tomorrow Street prize check from the contest with Vodafone, 2017
2017Tomorrow Street, with VodafoneMentored the team that won Tomorrow Street's contest with Vodafone (the check is their prize); the award recognized his mentoring
Yotako awarded on stage at the EBN Congress
2018EBN CongressAwarded by the international jury, and EBN CEO of the month
Luxembourg Trade and Invest
2018BootstrapLabs, Silicon ValleyOne of five Luxembourg AI startups selected for the program
Paperjam cover, 50 start-ups to follow, November 2018
2018PaperjamNamed among 50 start-ups to follow
INNOVACEF scientific entrepreneurship award certificate
2021INNOVACEF awardScientific entrepreneurship, Technology and Social Sciences category
Adobe Fund for DesignFinancial support from Adobe for our design-to-code work
2023Backed by AdobePartner since 2018: Adobe XD plugin, Adobe MAX, Adobe Exchange

Founder and CEO

Alfonso García Frey

An engineer and researcher who spent his PhD and his postdoc on one question: how to generate working user interfaces from models. Yotako is that research turned into a product that more than 100,000 Figma users have run. WPMaven takes it from the site to the whole business.

Entrepreneur of the Year, second nationalPhDACM finalsTwo engineering diplomasApplied mathematicsBest Paper, IEEE CSCWD
Publications on Google Scholar
Entrepreneurship
Second national Entrepreneur of the Year (CYEL, JCI Luxembourg, 2017), INNOVACEF scientific entrepreneurship award (2021), EBN Congress award and EBN CEO of the month (2018), and a Tomorrow Street award (2017) recognizing his mentoring of the team that won its contest with Vodafone
Master's degree and PhD
Both in France. PhD in computer science from the University of Grenoble, 2013, at the Grenoble Informatics Laboratory. Thesis: Quality of Human-Computer Interaction: Self-Explanatory User Interfaces by Model-Driven Engineering
Research record
266 citations and an h-index of 9. Papers at ACM EICS, IFIP INTERACT and IEEE CSCWD, and the Best Paper Award at IEEE CSCWD 2016
Postdoctoral researcher
Luxembourg Institute of Science and Technology (LIST)
Competitive programming
Qualified for the finals of the worldwide ACM programming contest
Engineering degree
A full engineering degree in computer science at the Universidad Politécnica de Madrid
Applied mathematics, double degree
At the École nationale supérieure d'informatique et de mathématiques appliquées (ENSIMAG), Grenoble INP, the French school of computer science and applied mathematics: two engineering diplomas, one from Madrid and one from Grenoble
Languages
Speaks five languages (and is learning one more)
Team
WPMaven is built inside YOTAKO S.A. in Luxembourg, led by its founder. We hire remote, keep the team small, and give real ownership.
Join us

Help anyone with an idea run a business.

We're a small team building the AI that creates, runs and grows businesses. If that is the problem you want to work on, we'd love to hear from you.