Logos and brand rules

Everything you need to show the WPMaven logo the right way.

Download all logos (ZIP) Every logo as SVG (vector, any size) and as transparent PNG, with these rules in a text file.

The logos

The mark is the team at work: the ink pieces are the operators, the violet one is the Co-CEO, and the orange square is the piece of work handed up to the owner for a yes.

Main logo

For white and light backgrounds. Use this one whenever you can.

SVG PNG

Main logo, dark backgrounds

The same logo with a light name, for dark backgrounds.

SVG PNG

With the app icon

For photos, video and busy backgrounds, where the mark needs its own ground.

SVG PNG

With the app icon, dark backgrounds

The app icon version for dark backgrounds.

SVG PNG

Stacked

For square and narrow spaces.

SVG PNG

Stacked, dark backgrounds

The stacked logo for dark backgrounds.

SVG PNG

The mark

The symbol alone, when the name WPMaven is already written nearby.

SVG PNG

The mark, dark backgrounds

The symbol alone, for dark backgrounds.

SVG PNG

App icon

For avatars, app tiles and anywhere a square icon is needed. Ink is the default; violet is for colored grounds.

Ink SVG Ink PNG Violet SVG Violet PNG

One color

Only where a single ink is possible: print, embroidery, engraving.

Black SVG Black PNG White SVG White PNG

The rules

Write the name right

WPMaven is one word, with a capital W, P and M. In a web address it is wpmaven.ai.

WPMavenWP MavenWpmavenWPmavenWP-Maven

Give it room

Keep clear space around the logo of at least half the height of the mark, on every side.

Keep it readable

The logo should be at least 96 px wide on screen, or 25 mm in print. Smaller than that, use the mark (at least 16 px) or the app icon.

Match the background

Main logo on white and light grounds, the dark version on dark grounds, the app icon version on photos and video, and the one-color logos only when a single ink is possible.

Colors

Three colors from the logo, one job each, plus paper for dark grounds.

Ink

#15121F

Violet

#6A4BFF

Orange

#FF6A3D

Paper

#F4F3F8

Violet on dark

#8C74FF

Orange on dark

#FF7A50

The name is set in Gabarito ExtraBold, a free font under the SIL Open Font License. Use the logo files rather than typing the name in the font.

What to avoid

Don't stretch or squash it.

Don't rotate or tilt it.

Don't change its colors.

Don't add shadows, glows or outlines.

Don't put it where it cannot be read.

Don't set it on a busy picture without the app icon.

Don't move the mark and the name apart, or change their sizes against each other.
Don't use the old round logo. If you have it from earlier coverage, please swap it for these files.
Don't use the logo in place of the word WPMaven in a sentence.
Don't make it part of your own logo, product name or domain.
Don't use it in a way that suggests a partnership or an endorsement without our written OK.

How to describe WPMaven

WPMaven is the AI business creator. Describe any business in one sentence, and WPMaven creates it, then runs it on autopilot every week to grow it, while the owner keeps the final say. It is not a website builder: what it creates and runs is the business. More descriptions, facts and images are in the press kit.

Using the name and logo

The WPMaven name and logo belong to YOTAKO S.A., Luxembourg. You are welcome to use them to refer to WPMaven in articles, reviews, tutorials and presentations, following the rules on this page. For anything else, such as merchandise, ads or your own product names, ask us first at press@wpmaven.ai.

WordPress is a trademark of the WordPress Foundation. WPMaven is not affiliated with or endorsed by the WordPress Foundation.

Agencies and hosting partners will find banners, decks and more in the partner kit.

Questions?

Write to press@wpmaven.ai. We answer quickly, and we are happy to send other sizes or formats.